Pastels can also be categorized as a type of muted colors-vivid colors desaturated as they’re mixed with black, white or a complementary color. In our modern age in which most design is done on computers, pastel shades with a low saturation level. Pastels are tints of other colors, which means that if you were using actual paint, you would achieve a color like baby blue by adding white to primary blue. LEARN MORE ABOUT VENNGAGE Click to jump ahead:

While pastel shades are typically associated with spring, pastel color palettes can be used year-round.Ĭompanies in the wellness, childcare or healthcare space can use pastel color palettes for their logos, while others can create seasonally engaging social media content with an airy spring or summer vibe.īring your vision to life by adding your favorite colors to your Venngage Brand Kit so you can ensure all your infographics, presentations and visual content represent your brand identity. So green becomes mint, while purple becomes lavender. In color science, pastels are essentially tints of other colors created by adding white.

Pastel blue